Chances are when you first looked at the Internet, web pages were just static i.e. they were built with straight HTML and some coding geek had to delve into it to make any changes. He would make the changes then upload the new page onto the server.
When Content Management Systems (CMS) came along, things changes. A CMS is generated dynamically, typically from a database. The geeky programming is kept separate from the content, and may also be separate from the design of the site. Your content, i.e. the information you want to display, is stored in that database, and pages simply talk to one another and the server serves up the correct page loaded with the correct content, depending on what page the user clicked on. When you want to make an update, you log in, and amend the page. The edits are sent to the database and instantly populated on your website.
A CMS comes into its own with any site that has multiple pages. Imagine having a site with 50 pages, all requiring an update. Managing them with geeky programming would be a long task, then copying them onto the server. And what's more is that its a task that can be performed by anyone with some basic knowledge. If you can type a letter on a computer you should be OK with a CMS, A CMS provides the ability to make the changes from your computer anywhere by using a browser to access the â€œback-doorâ€ to your CMS. So, now when you travel or want to work from your laptop, or need someone to make the change for you, you just log in to your CMS and make your changes.
Content management systems optimize your content for search engine results, which means you are more likely to receive a better ranking from Google, simply because you have a content management system attached to your site. A CMS can also handle the formatting of your site, to display effectively on a mobile device. You may not think that is important but how many sites do you look at on your mobile phone or ipad?
Sometimes you want to work on adding a new page to your site but youâ€™re not quite ready to publish it. A content management system allows you to work on a page in â€œdraftâ€ mode and publish whenever youâ€™re ready.
And another great thing about the CMS is that it is template based. Now when you were looking for a web designer you may have heard templates were bad. That's not strictly true, there are many sites that sell pre-made templates, which give a fast and professional look to a website. However these template are available to purchase by everyone else, so your site may end up looking the same as a competitor in the next town, or worse still next door. But we create unique templates for each site. In several years time if you feel your site looks outdated (its a fast paced web-world!) you don't have to create a new site. All the content is already there, you just need a new template to restyle what you have already.
So with all that in mind, you can see that a CMS is a good idea, even if you only want a 5 page website now. You will be able to upgrade it yourself for little or no cost if your business expands.
If you have any further questions, please feel free to Contact Us